new subscription starts and more
a lower cost than telephone verification.
Reach more new starts for less.
mass2ones Subscriber E-Verification program will help your newspaper
verify subscription starts and upgrade subscriptions for a fraction of
the cost of a single verification telephone call.
Lower Cost and Real Time Reporting Improves Service and Retention
Current telephone verification services charge more than a dollar to verify
new subscription starts with non-delivery reports taking days to reach
you. mass2ones Subscriber E-Verification program not only automates
new subscriber delivery verification, it also provides real-time reporting
to notify your staff of missed deliveries for immediate follow-up at a
fraction of the cost and time of telephone verification.
Heres How Subscriber E-Verification Works:
Collecting Subscriber Email Addresses -
subscriber email addresses are collected at the time of subscription order,
regardless of sales or service channel: Web site, telemarketing, direct
mail, kiosk, crew, voluntary starts. mass2one provides you with the creative,
process, and technology required to collect subscriber email addresses.
2. Daily Export from Circulation System -
Information on new subscribers is exported from your circulation
system to mass2ones Email Campaign Manager software. mass2one works
with your circulation and systems staff to automate this ongoing process.
3. One-to-One Email Marketing - Email
Campaign Manager software uses subscriber information to create one-to-one
email campaigns that verify new subscription delivery and automatically
implements upgrade, auto pay, research or other promotional efforts based
on available subscriber information.
4. Real-Time Reporting - Information on
new subscribers reporting non-delivery is sent real-time to your designated
distribution staff for immediate follow-up and/or delivery.
5. Data-Driven Automatic Follow-Up - New
subscribers receive the appropriate, targeted upgrade, auto pay conversion,
research, or promotional messages based on their information. Email Campaign
Manager software allows you to establish follow-up email communications
driven by subscriber information, response or the passage of time.
Verify delivery, upgrade subscriptions,
or convert to auto pay for less than the cost of
a single telephone verification phone call.
Email Campaign Manager software's automated email campaign capabilities
allow you to verify new starts, report non-delivery, and convert to auto
pay or make an upgrade offer for less than a single telephone start verification.
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