Who is mass2one?
mass2one is a software, consulting, and creative services company that
helps newspapers integrate permission-based email into their marketing,
sales, and service mix to lower costs and increase revenue. Newspaper clients
include USA TODAY, Knight Ridder, Scripps Newspapers, Globe and Mail, and
San Francisco Chronicle.
Scott Stines, president of mass2one, worked for Gazette Communications,
a multi-media holding company with a daily newspaper for five years before
founding mass2one. Scott is past president of the International Newspaper
Marketing Association (INMA) North American Division and a member of the
American Press Institutes Marketing Advisory Panel. mass2one represents
Equifax's email appending and reverse email appending services to the newspaper
industry. More information on mass2one can be found at www.mass2one.com.
Who is Naviant?
Equifax Mrketing Services, is the leading compiler of opt-in
email addresses and provides targeted e-marketing solutions to Fortune
500 companies. Clients include AT&T, Chase Manhattan, Citibank, Office
Max, Pizza Hut, Circuit City, and Oracle. Naviants databases include
more than 100 million consumer and 20 million business profiles.
Why is Customer Email Append important to my newspaper?
Email Append will allow you to quickly build your database of customers
(consumers and businesses) with opt-in email addresses so your
newspaper can take advantage of the low cost distribution and improved
response rates provided by permission-based email. Your participation in
the Newspaper Email Append program provides some additional benefits:
Save 20% on any matched and deliverable customer emails.
Newspaper email append includes sending one email to every email
that is matched to your customer file so you can immediately put emails
to work to pay back your investment.
Matched and deliverable emails are returned to you and are available
for ongoing use at no additional cost.
What information do we need to provide to append emails?
In addition to current and past customer contact name, business name and
address (street, city, state, zip), you will want to include an unique
identification number for each record submitted for email matching. This
will allow you to easily match and update any customer records that are
appended with opt-in email addresses. Records should be provided
in a text, tab delimited file along with a file layout.
What additional information is required to implement email marketing programs?
Depending on the sales and service applications you plan to implement,
you will want to include additional information for each record submitted.
mass2one will work with you to define the information required by application.
When do we need to provide our file for matching?
Please submit your text, tab delimited customer file (along with a record
layout) to mass2one. Please call us at 1-800-499-6780 for information on
how to access our file transfer web site.
What is required to sign-up for the Email Append program?
You will need to review and approve our Email
Append service agreement and provide payment for the estimated cost
of matching 5% of the records submitted.
How long will it take to append emails to our file and what information
will be returned to our newspaper?
The email append process will take 5 to 8 working days. You will receive
your original file, plus appended opt-in emails, within 14
How can we put these emails to work to pay back our investment in the
Email Append program?
mass2one will work with you prior to information being submitted for email
appending. We will help you identify the specific sales, and service applications
you plan to implement using your new opt-in customer email
For more information on newspaper email marketing applications contact
mass2one at 1-800-499-6780.
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