Quickly build your database of subscribers with ‘opt-in’ email addresses and immediately put those emails to work making and saving your newspaper money with mass2one’s Subscriber Email Append Program.

HERE IS HOW IT WORKS:

1. Your newspaper's home delivery subscriber file is matched up against a national 'opt-in' email database. Your information remains confidential and your original subscriber file is returned along with any matched 'opt in' email addresses. Emails for matched records are available for immediate use in circulation email marketing programs.

2. The EMAIL APPEND program includes sending one email to each email that is appended to your subscriber file. mass2one works with you to develop an email marketing plan so you can quickly put subscriber emails to work to support your retention and renewal efforts.

New subscriber verification
Conversion to automatic credit card payment
Subscription upgrade
Out-of-cycle renewals
Win-back programs
Subscriber satisfaction research
Readership studies
Readership promotion

3. You only pay for matched and deliverable email addresses and you own those emails for ongoing subscriber communication.

NEW, LOWER COSTS ONLY FROM MASS2ONE
The standard cost for each matched and deliverable 'opt-in' email is $0.75. mass2one has obtained a rate of $0.60 (20% Savings) per matched and deliverable email and we pass that savings on to your newspaper. Click to view Email Append Agreement.

AVERAGE MATCH RATES RANGE FROM 8% to 25%

The total number of subscriber ‘opt-in’ emails appended to your home delivery file will depend on the criteria you select for the match process. An Exact Match is based on matching subscriber name and physical address to the national ‘opt-in’ email database. A Household Match is based on matching your subscriber’s physical address to the national ‘opt-in’ database.

PAYS BACK IN HIGHER RETENTION AND LOWER COSTS

We will immediately put your database of subscriber emails to work using our proven circulation sales and service programs. These programs can more than pay back your initial Email Append investment, plus support ongoing programs that will lower the cost to communicate with subscribers, improve response, and lower the cost per transaction.

DATA DRIVEN, ONE-TO-ONE SUBSCRIBER EMAIL MARKETING
In addition to providing subscriber name and physical address, you will need to provide a unique I.D. (subscriber I.D.) for each subscriber record. This I.D. will be used to facilitate the matching and upload of subscriber email addresses back to your circulation system.

We recommend that you also include key data fields for each subscriber record that can be used to immediately implement one-to-one circulation email marketing, sales, and service programs. These data fields will be used for segmenting offers, email personalization, reporting, and analysis.

Subscriber Data Field Email Marketing Application
Payment Method Conversion to automatic credit card payment
Sub Start Date Personalization and audience segmentation
Sub End Date Subscription renewal and/or upgrade
Subscription Type Subscription upgrade: Weekend to 7-day, etc.
Subscription Length Subscription upgrade: 13 week to 52 week
Subscription Status Win-back past subscribers


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