Newspaper Applications

• Circulation Applications

Email Campaign Manager software and the supporting services provided by mass2one and our strategic partners can help your newspaper integrate permission-based email to improve subscriber retention and acquisition, while lowering the cost per transaction. Email Campaign Manager software includes sample text and HTML messages by application to increase your speed to market. Sample messages are provided for the following newspaper circulation applications:

• Subscription renewal
• Subscriber e-newsletters
• Conversion to auto debit/credit card payment
• Increasing subscription length
• Up-selling subscription type
• Single copy product trial
• Former subscriber "win-back"
• Subscriber satisfaction measurement

Circulation Creative Services
mass2one emarketing creative services can help you quickly create and produce the text or html emails to fit your circulation application. We also can translate your communications to direct mail, telemarketing, and custom web pages to support your customer retention and acquisition programs.

Improving Circulation Results
mass2one and our strategic partners are focused on helping you integrate permission-based email to improve your circulation marketing results. Our goal is to help you maintain and increase the value of customer relationships, while lowering the overall cost per contact and transaction. We will work with you to integrate permission-based email into your circulation sales and service mix.

For more information on mass2one or our strategic partner's circulation marketing services contact us at 800•499•6780.

• Advertising Applications

Email Campaign Manager software and the supporting services provided by mass2one and our strategic partners can help your newspaper integrate permission-based email to improve display and classified advertiser retention and acquisition, while lowering your cost per transaction. Email Campaign Manager software includes sample text and HTML messages by application to increase your speed to market. Sample messages are provided for the following newspaper advertising applications:

• Advertising renewal
• Advertiser e-newsletter
• Special section/feature promotion
• Sales rep support
• New product introduction
• Contract short-rate notification
• New advertiser communication
• Inactive advertiser "win back"
• Advertiser satisfaction measurement

Advertising Creative Services
mass2one emarketing creative services can help you quickly create and produce the text or HTML emails to fit your advertising sales or service application. We can also translate your communications to direct mail, telemarketing, and custom web pages to support your advertiser retention, and acquisition needs.

Speed to Market
Whether you require time-sensitive messages to renew advertising or need to quickly communicate advertising opportunities to a target audience, Email Campaign Manager software can significantly increase your speed to market at a fraction of the cost of traditional communications and sales channels. Think of Email Campaign Manager software as a sales rep that can make thousands of personalized sales calls per hour. You can use Email Campaign Manager software to quickly reach customers and prospects with tailored and timely messages based on what you know about their business (SIC Code, Advertiser Category, past transactions, sales representative, etc.).

Improving Advertising Results
mass2one and our strategic partners are focused on helping you integrate permission-based email to improve your advertising results. Our goal is to help you maintain and increase the value of advertiser relationships, while lowering the overall cost per contact, sales, and service transaction. We will work with you to integrate permission-based email into your advertising sales and service mix.

For more information on mass2one or our strategic partner's advertising services contact us at 800•499•6780.

• Customer Service Applications

Email Campaign Manager software can help you increase the level of service you provide your customers at a fraction of the cost of traditional communications channels. Whether you need to quickly follow-up on complaints, billing, or thank customers for their business, Email Campaign Manager software makes it possible for you to quickly create and deliver personalized and professional service messages.

Email Campaign Manager software includes sample text and HTML messages by service application to increase your speed to market. Sample messages are provided for the following newspaper service applications:

• Complaint follow-up
• Customer satisfaction measurement
• Billing reminders
• Payment confirmation
• Customer appreciation
• Customer e-newsletters

Customer Service Creative Services
mass2one emarketing creative services can help you quickly create and produce the text or html emails to fit your customer service needs. We can also translate your communications to direct mail or custom web pages to support your customer service initiatives.

For more information on customer service applications contact us at 800•499•6780.

• Editorial Applications

Email Campaign Manager software can help you increase the level of contact you have with readers and your community at a fraction of the cost of traditional communications channels. Whether you want to promote a weekly feature or special news series, Email Campaign Manager software makes it possible for you to quickly create and deliver personalized and professional messages to readers.

Email Campaign Manager software includes sample text and HTML messages by editorial application to shorten the time required to create and deliver tailored and timely messages. Sample messages are provided for the following newspaper editorial applications:

• Weekly feature or news series promotion
• Daily product research
• Research supporting news development
• Requests for information
• Collecting and verifying information

Editorial Creative Services
mass2one emarketing creative services can help you quickly create and produce the text or html emails to fit your editorial needs. We can also translate your communications to direct mail or custom web pages to support your editorial promotion efforts.

For more information on editorial applications contact us at 800•499•6780.

• Email Marketing Applications

Email Campaign Manager software can be integrated with your existing newspaper advertising or direct marketing services to provide advertisers with permission-based email marketing programs that will generate incremental revenue for your newspaper and increase your share of advertiser's budgets.

Email Campaign Manager software allows you to provide a powerful combination of mass media and one-to-one marketing services to your advertisers and gain a greater share of their marketing, sales, and communications budgets. Email Campaign Manager software's Survey Builder allows you to provide enhanced research capabilities that can help you capture a share of advertiser's research budgets.

Email Marketing Creative Services
mass2one emarketing creative services can help you quickly create and produce the text or html emails to fit your customer's needs. We can also translate your customer's communications to direct mail or custom web pages to support their marketing, sales, and communications programs.

Getting Started
mass2one and our strategic partners can help you with everything from assessing market potential to developing a portfolio of permission-based email marketing and research services that will help you generate incremental revenue and profit for your newspaper.

For more information on mass2one email marketing services contact us at 800•499•6780.

• Research and Database Applications

Email Campaign Manager software's Survey Builder allows you to quickly create, target, and deliver research and data collection efforts to support advertising, circulation, or editorial initiatives. From customer satisfaction research to monitoring daily perceptions of your newspaper, Email Campaign Manager software includes sample research and data collection forms to shorten your time to market. You can edit one of the samples provided, or create and save your own research and data collection instrument in a matter of minutes. Sample surveys and data collection forms are provided for the following newspaper applications:

• Editorial research
• Newspaper readership
• Opinion research
• Advertiser satisfaction
• Subscriber satisfaction
• Email address and permission collection
• Consumer database development
• Business database development
• Advertising or direct mail inquiries
• Promotion response

Research Services
mass2one and our strategic partners can help you quickly create and deliver research and data collection instruments to fit your business needs. We can also translate your research into mail and telephone interviewing formats or help you develop custom data collection web pages to support your research needs.

For more information on newspaper research applications contact us at 800•499•6780.

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