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Who is mass2one?
mass2one is a software, consulting, and creative services company that
helps newspapers integrate permission-based email into their marketing,
sales, and service mix to lower costs and increase revenue. Newspaper clients
include USA TODAY, Knight Ridder, Scripps Newspapers, Globe and Mail, and
San Francisco Chronicle.
Scott Stines, president of mass2one, worked for Gazette Communications,
a multi-media holding company with a daily newspaper for five years before
founding mass2one. Scott is past president of the International Newspaper
Marketing Association (INMA) North American Division and a member of the
American Press Institute’s Marketing Advisory Panel. mass2one represents
Naviant’s email appending and reverse email appending services to
the newspaper industry.
Who is Naviant?
Naviant, an Equifax Company, is the leading compiler of ‘opt-in’
email addresses and provides targeted e-marketing solutions to Fortune
500 companies. Naviant clients include AT&T, Chase Manhattan, Citibank,
Office Max, Pizza Hut, Circuit City, and Oracle. Naviant’s databases
include more than 100 million consumer and 20 million business profiles.
Why is Advertiser Email Append important to my newspaper?
Email Append will allow you to quickly build your database of advertisers
with ‘opt-in’ email addresses so your newspaper can take advantage
of the low cost distribution and improved response rates provided by permission-based
email. Your participation in mass2one’s Newspaper Email Append program
provides some additional benefits:
• Save 20% on any matched and deliverable customer emails.
• No minimum file size required; normally, Naviant requires a file
with a minimum of 50,000 records for matching.
• Newspaper email append includes sending one email to every email
that is matched to your customer file so you can immediately put emails
to work to pay back your investment.
• Matched and deliverable emails are returned to you and are available
for ongoing use at no additional cost.
What information do we need to provide to append emails?
In addition to advertiser contact name, business name and address (street,
city, state, zip), you will want to include an unique identification number
for each record submitted for email matching. This will allow you to easily
match and update any customer records that are appended with ‘opt-in’
email addresses. Records should be provided in a text, tab delimited file
along with a file layout.
What additional information is required to implement email marketing
programs?
Depending on the advertising applications you plan to implement, you will
want to include additional information for each record submitted. mass2one
will work with you to define the information required by application.
When do we need to provide our file for matching?
Please submit your text, tab delimited Advertiser file (along with a record
layout) to mass2one. Please call us at 1-800-499-6780 for information on
how to access our file transfer web site.
What is required to sign-up for the Email Append program?
You will need to review and approve our Email
Append service agreement and provide payment for the estimated cost
of matching 5% of the records submitted.
How long will it take to append emails to our file and what information
will be returned to our newspaper?
The email append process will take 5 to 8 working days. You will receive
your original file, plus appended ‘opt-in’ emails, within 14
days.
How can we put these emails to work to pay back our investment in the
Email Append program?
mass2one will work with you prior to information being submitted for email
appending. We will help you identify the specific advertising sales, and
service applications you plan to implement using your new ‘opt-in’
customer email addresses.
• Advertising renewal
• Special section early ad order commitment
• Advertiser satisfaction research
• New product introductions
• Sales rep transition
For more information on newspaper email marketing applications visit www.mass2one.com
or contact mass2one at 1-800-499-6780.
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