FAQ

• What is permission-based email marketing?
• How do we obtain permission from customers? What about prospects?
• How do we maintain a database of email addresses?
• How much does it cost to collect email addresses?
• How does the cost of email marketing compare to other communications channels?
• What is an email campaign?
• What is "click-through" tracking?
• How does Email Campaign Manager software handle undelivered mail?
• How does Email Campaign Manager software handle those wishing to no longer receive email communications?
• What do we do with customers or prospects that no longer provide permission for email communications?
• How does Email Campaign Manager software handle automatic "out of office" email replies?
• How do we get our information into Email Campaign Manager software?
• Can Email Campaign Manager software be used to send emails to customers or prospects without their permission?
• What do we do with customers and prospects that don't have email addresses?
• How many records (what size of database) can Email Campaign Manager software handle?
• Do you have to have a web site to use Email Campaign Manager software?
• What happens if someone receiving an email clicks on their email software's "Reply" button instead of an email address link or URL link to reply to the message they have been sent?

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