Fourth Annual Schurz Awards Presented:
Imperial Valley Press Wins “Best In Innovation” using Email Campaign Manager™ Software for Advertising, Circulation, and News Promotion
Naples, FL – Monday, April 3, 2006

Schurz Awards were presented Friday, March 3, to Schurz Communications print property recipients at the fourth annual awards ceremony at the Grande Registry Hotel in Naples, Fla. Winners were selected from nominees for three news and sales categories.

Judges lauded the quality of the entries in the “Best In Innovation:” competition. “Each newspaper has done an admirable job of creating innovative products, services, and processes,” the judges commented. “There are many good ideas worthy of adopting. Each of the award winners’ ideas would work to some extent in all of the Schurz Communication communities.”

First place for “Best In Innovation” went to Victor Quinonez and the sales staff at the Imperial Valley Press for its online marketing techniques. The IV Press won for using Email Campaign Manager Software (from mass2one) creatively across a number of departments with e-mail marketing producing record-breaking advertising revenue for the Chamber of Commerce directory, selling new and renewing past ads ad for special sections, increasing classified ad renewal and revenue, promoting upcoming newspaper content, and managing relationships with subscribers. E-mail marketing generated over $110,000 in revenue in 2005.

The Imperial Valley Press – daily 14,309 and Sunday 15,263 – is based in El Centro, California, one of California's last great open spaces. The Imperial Valley is less than 2 hours to San Diego to the west and Palm Springs to the north. Only 15 minutes south is the Mexican border and the Baja California capital city of Mexicali. The Imperial Valley Press has worked with mass2one LLC and used Email Campaign Manager Software since 2004. mass2one LLC has helped The IV Press develop a consumer opt-in e-mail database of more than 16,000 as well as an advertiser and ad prospect opt-in e-mail database of 1,000 with each business tied to a specific ad sales rep.

Based in South Bend, Indiana, Schurz Communications, Inc. is a diversified privately-owned, nationwide communication company with premier properties that are among the most valued and trusted in the news and information industry.
Schurz publishes seven daily newspapers in medium and small markets with a combined circulation of nearly 225,000. It also publishes Shoppers in California, has four television stations, four radio stations, two cable companies, and a printing company. Geographically, Schurz Communications has a presence in Indiana, Kentucky, Maryland, Pennsylvania, California, Florida, Missouri, Georgia and Virginia.


2005 Schurz Award Winners in Naples, Florida


Winners of the 2005 Schurz Awards who were present at the awards ceremony March 3 at the Grande Registry Hotel in Naples, Fla. were, front row, from left, Mike Thiessen, Associated Desert Shoppers; Victor Quinonez, Imperial Valley Press; Miguel Garcia, Imperial Valley Press; Ed Henry, South Bend Tribune; and Bill Strother, Bloomington Herald-Times. Second row, from left, Pepper Ballard, Hagerstown Herald-Mail; Alesia Redding, South Bend Tribune; Summer Boyd, Bloomington Herald-Times; Brittney Hamilton, Hagerstown Herald-Mail; Jackie Diekerich, Hagerstown Herald-Mail; Kristi Blair, Hagerstown Herald-Mail; and Pauline Saloukas, Hagerstown Herald-Mail. Third row, from left, are Andy Schotz, Hagerstown Herald-Mail; James Mann, Winchester Sun; Tim Weldon, Winchester Sun; Mayer Maloney, Bloomington Herald Times; Stacey Brown, Bedford Times-Mail; and Dave Thompson, Hagerstown Herald-Mail.



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