mass2one President writes cover story on Customer Relationship Management in the Newspaper Industry for INMA IDEAS magazine.
January 10, 2001

The February issue of IDEAS magazine, a publication of the International Newspaper Marketing Association (INMA), features a cover story on Customer Relationship Management in the newspaper industry, written by Scott Stines, President of mass2one. "This article provides INMA members with definitions of CRM from newspaper marketing executives and discusses the benefits and barriers to adoption within the newspaper industry." explains Mr. Stines. "Newspapers around the world are focusing on increasing revenue and cutting costs to maintain profit margins and CRM provides one path for maximizing customer value." reports Stines. For a complete copy of the cover story click on this link to article: CRM for Newspapers.

Mr. Stines serves as President of INMA in the U.S. and Canada and is a member of the association's international board. Mr. Stines column, "On The Edge", addresses evolving marketing, sales, and service issues in the newspaper industry and is featured each month in IDEAS magazine. The magazine is distributed each month to INMA members and industry leaders in 61 countries.

mass2one is an emarketing software and consulting company based in Cedar Rapids serving the newspaper industry with permission-based email marketing software and supporting services. INMA is the world's oldest and only association focused on improving newspaper marketing practices. INMA has more than 1,000 members in 61 countries.