mass2one to provide half-day of programming at New York Press Association Spring Conference in Albany, New York.
January 17, 2001

Mass2one will provide three seminars at the New York Press Association's Spring Conference to be held March 30-31 in Albany, NY. Scott Stines, mass2one president, will brief circulation executives on how to leverage consumer databases to improve subscriber acquisition and retention as well as how permission-based email can be integrated into a newspaper's marketing, sales, and service mix to lower subscription marketing costs and increase revenue. Mr. Stines will also address advertising executives on the role email marketing can play in increasing market coverage, increasing advertising revenue, and lowering the cost per sales call and advertising order.

The New York Press Association Spring conference draws participation from more than 400 weekly newspaper publishers, advertising directors, and circulation executives. mass2one is an emarketing software and consulting company based in Cedar Rapids serving the newspaper industry with permission-based email marketing software and supporting services.