Mass2one signs partnership
agreement with ASTECH Intermedia
Tom Ratkovich and Scott Stines, presidents of ASTECH InterMedia and mass2one, respectively, announced today that their companies have established a strategic partnership to bring ROI-based e-marketing services and technology to the newspaper industry.
Through the partnership, ASTECH's marketing expertise will be packaged with mass2one's Email Campaign Manager software as a complete e-marketing solution.
"There is a tremendous opportunity for newspapers to conduct marketing more quickly and efficiently through e-mail," said Ratkovich, "and Email Campaign Manager software is the "best of breed" technology to exploit this opportunity."
ASTECH and mass2one will provide the implementation, training and consulting expertise to help newspapers accelerate their adoption and return on emarketing programs. This will include opt-in e-mail collection methods, e-mail based segmentation and campaign management strategies, and integration with other marketing systems.
"We are excited about working with ASTECH InterMedia," announced Stines, "as they have the experience and skills required to help us accelerate the adoption of Email Campaign Manager software in the newspaper industry."
Mass2one is an emarketing software and consulting company serving the publishing and telecommunications industries. Email Campaign Manager software is designed to help companies integrate permission-based e-mail into their marketing, sales, and service mix to lower costs, improve results, and increase revenue. Additional information on mass2one's products and services can be found at www.mass2one.com.
ASTECH InterMedia is an international strategic marketing company whose mission is to introduce and redesign processes that improve the profitability of its clients' relationships with their customers. Its innovative CRM solutions include a variety of consulting and education services, application-specific software and data products. Additional information on ASTECH InterMedia's products and services can be found at www.ASTECH-InterMedia.com.