Maintaining an accurate database of customers
and prospects can be a challenge. Maintaining an accurate and up-to-date
database of customer and prospect email addresses can be even more
difficult. mass2one Email Permission Services accelerates the adoption
of e-marketing strategies by helping you collect, maintain, and
update email addresses for customers and prospects over time.
There is no simple solution for developing and maintaining
a database of email addresses for your customers and prospects.
That is why Email Permission Services integrates your primary data
collection with its proprietary email and "opt-in" collection
process to build and maintain your database of customer and prospect
You may already
have email addresses for your current customers or perhaps you are
in the process of collecting email addresses and "opt-in"
permission from customers or prospects. Regardless of where your
email database efforts are today, Email Permission Services can
help you accelerate the collection of email addresses and "opt-in"
permission from your customers or prospects and provide ongoing
email update services to fit your business needs.
mass2one and our strategic partners will help you develop
and implement an integrated email address and "opt in"
permission data collection program to fit your business needs. We
will show you how to transform each contact point with your customers
and prospects into a data collection opportunity that will capture
email addresses and secure "opt-in" permission. We can
also help you design and implement a proactive email and permission
data collection program using email, telemarketing, direct mail,
sales, and service channels.
& Permission Maintenance
Email Permission Services keeps you up and running with
an accurate database of email addresses and "opt in" permission
by providing ongoing data collection and verification services.
You can submit undeliverable email addresses or "opt out"
records directly to mass2one for immediate follow-up and resolution.
Email Permission Services immediately verifies email addresses and
"opt-in" permission to ensure that the information collected
Qualification and Maintenance
mass2one integrates telephone, email, direct mail and data
collection web sites to help you collect and maintain email addresses
and "opt-in" email marketing permission over time. Email
Permission Services uses state-of-the art telemarketing and Internet
technology to help you create and maintain an accurate and up-to-date
database of contacts. Email Permission Services offers support for
multiple languages including Spanish, German, and French.
Manager software is designed to work well with your existing data
sources by facilitating easy information imports and exports. Keeping
your Email Campaign Manager software synchronized with your primary
data sources is also easy. The software's import utility allows
you to update information on a regular basis, and you can schedule
updates for only selected information required to update and run
effective email campaigns.
To get the most
out of Email Campaign Manager software, direct integration with
your primary data sources can save you time and ensure that the
information in the software is up-to-date. Our staff can provide
you with customized solutions tailored to your business needs. Our
integration team has years of experience with integration issues,
and can quickly roll out a straightforward, maintainable integration
solution, customized for your particular data environment.
On a periodic basis, Email Campaign Manager software can synchronize
its data with live data sources. The software may be customized
to retrieve data through DCOM, ODBC, CORBA, JavaBeans, or
even 3270 screen-scraping on a scheduled or on-demand basis.
Custom filters can be used to make sure that the mail broadcast
engine is utilizing the most up-to-date information prior to each
message being transmitted. Important data from your website may
be "pushed" back to your primary data source or data warehouse,
rather than going through an export-import cycle.
Since Email Campaign Manager software has to interact with users
on the Internet sending mail, handling click-through tracking,
and in some cases allowing remote access to the system security
issues are critical. mass2one can create custom security implementations
to fit your business needs. Solutions such as firewalled database
support with encrypted ODBC access, SSL data transmissions to keep
your synchronization processes secure, and managing extranet exposure,
allow you to utilize the full power of your user data without compromising
your users' privacy or the value or confidentiality of your
Once the synchronization process is in place, it is important that
its role in the overall data environment is carefully documented
and its interdependence on various system elements is known. Complete
documentation, including tools and systems used, and database assumptions,
allow future changes to be handled with knowledge of the impact
of those changes on the synchronization bridge. As part of the integration
process, both active and passive monitoring tools are deployed which
will alert support personnel when synchronization processes fail
before they are reported by your end users.
more information on mass2one Integration and Email Permission Services,
contact us at 8004996780.
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